Geniushome is a Swiss retail group operating across B2B and B2C e-commerce channels. The company manages over 100,000 SKUs sourced from major European manufacturers, as well as proprietary brands produced in China. To strengthen market presence and brand visibility, Geniushome recently relaunched its online store as a multi-store platform on Shopware, designed to showcase all proprietary brands and products efficiently.
Omnichannel Commerce for a Household Goods Retailer
Challenges
Geniushome faced several key challenges in managing and optimizing its large and complex product data ecosystem:
Inefficient Manual Processes: Supplier data arrived in inconsistent Excel formats, requiring extensive manual processing. Adding marketing content manually slowed operations and introduced frequent errors.
Low-Quality Supplier Data: Many product descriptions were incomplete or missing. Data often included only logistics details, while multiple images per product required manual review and formatting.
Slow Time-to-Market for Marketplace Listings: Listing products on Swiss marketplaces such as Galaxus was handled manually, delaying availability and affecting sales potential.
Fragmented Online Presence: The previous single-store online shop was not equipped to manage multiple in-house brands effectively, requiring a centralized solution for multi-brand, multichannel sales.
Multilingual Content Challenges: Ensuring product content in all four official Swiss languages added complexity to content creation and data management.
Goals
To address these challenges, Geniushome set out to:
Implement an On-Premise PIM Solution: Deploy a centralized, scalable system to manage all product data across B2B and B2C channels.
Automate Supplier Data Onboarding: Ensure continuous and automated import of product data from various formats and suppliers.
Enable Multichannel Syndication: Automate product data distribution to marketplaces such as Galaxus, Otto, and Unito, ensuring consistent information across channels.
Support Multilingual Product Content: Provide translations and localized content in all four official Swiss languages.
Automate Image Preparation: Process product images automatically to meet marketplace requirements and maintain consistency.
Improve Data Quality and Validation: Introduce rules and checks to ensure product data is complete, accurate, and up-to-date before publication.
Enable Analytics and Reporting: Track product performance, content completeness, and marketplace listings to support data-driven decisions.
Solution
To achieve these objectives, Geniushome implemented an on-premise Product Information Management (PIM) system, enabling automated, high-quality data flows across all channels.
Key solution features included:
Centralized Product Hub: AtroPIM serves as the single source of truth, managing product data between suppliers, the Shopware multi-store, and marketplaces like Galaxus, Otto, and Unito.
Automated Supplier Onboarding: Imports from multiple suppliers, via REST APIs or Excel, are fully automated with selective import rules based on business logic.
Multilingual Content Support: Product descriptions are automatically translated into all required Swiss languages for consistent cross-market content.
Marketplace-Ready Images: Product images are automatically filtered, formatted, and adjusted to meet marketplace specifications.
Live Sync and Monitoring: Scheduled and event-driven synchronization keeps product, price, and inventory data up-to-date, with dashboards for real-time tracking.
Enhanced Content Management: Teams can quickly identify missing or incomplete data, enrich it with marketing content, optimize for SEO, and automate updates across all platforms.
Results
Complete Automation of Supplier Data Onboarding: Integration via REST API and automated Excel imports significantly improved data quality and reduced manual effort.
Relaunched Shopware Multi-Store Online Shop: A centralized, scalable platform now supports the presentation and sales of all in-house brands efficiently.
Automated Multichannel Data Flow: Product data is fully synchronized between the PIM, online stores, and marketplaces, ensuring real-time consistency across channels.
Marketplace Expansion and Readiness: Automated syndication is live for Galaxus, with Otto and Unito integrated and Amazon preparation underway.
Streamlined Image Preparation: High-quality, white-background images are automatically generated for all key channels, reducing manual processing.
Scalable Architecture for Future Growth: The system supports expansion to new brands and marketplaces while maintaining high data quality and minimal manual effort.
