d&b audiotechnik is a globally renowned innovator in professional audio technology, recognized for engineering high-performance loudspeaker systems, amplifiers, and immersive audio solutions used in concert halls, theatres, touring productions, corporate environments, and large-scale installations.
With a focus on precision and technical expertise, d&b integrates acoustic design with software and system tools to deliver reliable, high-performance sound solutions across a wide range of professional applications.
To support such a broad product portfolio and international reach, d&b manages detailed technical, marketing, and visual data in a structured and centralized way to ensure accuracy, consistency, and efficient distribution across its digital platforms.
Structured Product Data Management for Professional Audio Systems
Challenges
d&b audiotechnik faced several key challenges in centralizing and optimizing their complex and multilingual product data ecosystem:
Fragmented Product Data Management: Product information was distributed across multiple tools and teams, making it difficult to maintain consistency and synchronization across markets, regions, and digital channels.
Complex Product Information Requirements: Each d&b product includes detailed technical specifications, acoustic performance data, accessory compatibility, certifications, and marketing content. This resulted in a vast mix of structured and unstructured data that needed to be unified.
High Expectations for Digital Presentation: As a premium audio brand, d&b’s website serves as a key communication platform. It had to deliver technically accurate, visually appealing, and multilingual product pages to meet the expectations of audio professionals and partners.
Limited Scalability for Future Channels: While the website was the primary data destination, d&b aimed to extend product data usage to additional systems such as partner portals, printed catalogs, and configuration tools. This required a more scalable and flexible data infrastructure.
Goals
To address these challenges, d&b audiotechnik set out to:
Implement a Central PIM Platform: Establish a single source of truth for all product data, like technical attributes, assets, and translations to ensure consistency and reliability across teams and markets.
Improve Content Accuracy and Efficiency: Eliminate manual data duplication and reduce maintenance effort by automating data synchronization between the PIM and digital platforms.
Support Multilingual Product Management: Streamline the management of localized content and translations to better serve global audiences with accurate and up-to-date product information.
Enhance Digital Delivery: Integrate the PIM with d&b’s website CMS to automatically feed high-quality, structured data into online product pages, improving content quality and update speed.
Build a Scalable Data Foundation: Prepare the infrastructure for future integrations, such as CRM systems, partner portals, and product configurators for growth and flexibility in the digital ecosystem.
Solution
To achieve these goals, a modern SaaS-based Product Information Management (PIM) system was implemented to handle d&b audiotechnik’s detailed technical data, multilingual content, and digital experience needs.
Key solution features included:
Centralized Product Hub: All product data, including specs, documents, images, 3D assets, and translations, is maintained in a single system, providing a reliable source of truth across teams and markets.
Structured and Scalable Data Model: The PIM reflects d&b’s complex product architecture, including parent-child relationships, system bundles, accessories, and compatible components, ensuring consistency and scalability.
Multilingual Content Management: Built-in translation workflows enable efficient management of multilingual content, keeping regional websites aligned and accurate.
Website Integration: The PIM feeds structured data directly into d&b’s CMS, ensuring product pages always display the latest information.
Enhanced Digital Asset Management: Visuals, technical drawings, and documents are linked to product items, simplifying updates and maintaining brand consistency.
Future-Ready Architecture: The system supports future integrations, such as CRM platforms, partner portals, and configuration tools, providing a flexible foundation for growth.
Results
Reliable Single Source of Truth: All product data, including technical, marketing, and visual, is now managed centrally, ensuring accuracy, consistency, and reliability across all digital channels and internal teams.
Improved Website Experience: The integration between the PIM and d&b’s website CMS enables automatic updates, ensuring that product pages always display the most current and complete information for customers and partners.
Faster Product Updates and Localization: Product changes and new releases can be published more quickly, while integrated translation workflows streamline multilingual content delivery across regional markets.
Enhanced Operational Efficiency: Teams spend less time on manual data handling and redundant updates, allowing them to focus on content quality, innovation, and digital engagement.
Scalable Digital Infrastructure: The implemented PIM provides a flexible, future-ready foundation to support upcoming initiatives such as partner portals, configuration tools, and expanded digital experiences.
